Lead Generation Associate
B2B Outsourcing & Virtual Staffing Solutions

Core Competencies:

• Consultative B2B Sales Expertise: Proven ability to identify business pain points and position outsourcing/staffing as a strategic solution.
• Solution Selling: Sells outcomes such as reduced overhead, faster scaling, and access to specialised talent — not just “virtual assistants”.
• Outsourcing Savvy: Understands business models like offshoring, nearshoring, and hybrid team structures.
• Stakeholder Engagement: Skilled at selling to HR heads, COOs, founders, and procurement teams in SMBs and mid-market companies.
• Account-Based Selling (ABS): Capable of crafting customised sales strategies for target accounts based on industry and business needs.

Personality & Soft Skills:

• Trust Builder: Able to overcome common objections around remote staffing (e.g., security, productivity, cultural fit).
• Strong Communicator: Polished in demos, video calls, and proposals — both written and verbal.
• Hustler Mindset: Proactive in lead generation, follow-ups, and closing without micromanagement.
• Cultural Agility: Comfortable working with clients and staff from diverse regions and industries.
• Persistent but Empathetic: Knows how to “follow up without being pushy” and maintain warm relationships even after rejection.
• Individual Contributor: The ability to work independently is a must.

Performance Metrics:

• Monthly Quota Achievement: Exceeds targets in terms of new accounts signed and revenue booked.
• Client Lifetime Value Growth: Drives repeat business, upsells higher-tier staffing packages, or additional roles.
• Pipeline Velocity: Efficiently moves leads from cold outreach to signed contract.
• Referral Generation: Generates strong client satisfaction and referrals through relationship-building.

Ideal Experience:

• 3 years in B2B sales, ideally in: Outsourcing / virtual staffing, Recruitment process outsourcing (RPO), Offshore BPO services and Remote tech/dev staffing.
• Comfortable with CRM tools (e.g., HubSpot, Click-up).
• Familiarity with sales enablement tools like LinkedIn Sales Navigator, Apollo, or ZoomInfo.